Ivanka Trump Editor's Box
Photographer: Tom Munro / Richard Pierce
Agency: AR

For the launch of a new collection of pagoda inspired jewelry in Ivanka Trump's jewelry line. I developed a silver gilded edge card system that could be used to showcase the new collection as well as current and existing pieces. The cards served as a unique introduction to the new season's collections, but could serve double duty in store as well. If a customer was interested in a special piece of jewelry, they could be mailed or given the corresponding card to 'think about'. In addition an edited mix of product could easily be assembled to send to Ivanka's best customers with a hand written card that matched the card's size. For the launch, a special edition handcrafted box was sent to magazine editors to showcase the season's newest products.