Footlocker Back to School
Role: Creative/Design Director
For Footlocker's 2010 Back to School Season I lead SapientNitro's team to develop a 360° back to school campaign around the idea of Footlocker as a sneaker academy. The brand became the center and goto place to study and get schooled in all knowledge related to sneakers. And while the subjects remained the same - Biology, Astronomy, Geography, etc... The content was unique to Footlocker - a sneaker head's dream. Lesson plans extended throughout print, broadcast, web, and viral.