BANANA REPUBLIC SPRING 2009 Agency: AR
While at AR, I helped develop the sSpring 2009 Banana Republic campaign which extended Banana’s exploration into the creative class, featuring nine musicians from the genres of jazz, classical, indie and rock music. These included grammy-nominated Sara Bareilles, Tommy Torres and Liz Phair, and grammy-winning band OK Go!
A selection of outdoor executions for fall’s campaign
City Stories Artist Video Series & Microsite
Towards the end of establishing Banana Republic as a trusted editor of culture and the city style, we created a series of content rich videos featuring each of the featured aritsts that were in the campaign. Each artist was interviewed talking about their views on their creative process in relation to the city and gave an unplugged type performance. These were presented and hosted on a season specific microsite that brought the campaign to life.
Click here to view videos.
Social Media and other Campaign Extensions
The Spring campaign really came to life through programs that provided multiple engagement points for consumers. Live performances were held in select locations, Virgin America’s in-flight ‘Red Channel’ was changed to showcase only Banana Republic exclusive content, iTunes featured a Banana Republic Spring 2009 Playlist and interview and performance podcasts and the videos were featured on YouTube and Facebook.