BIO
Garland Lyn is a freelance Creative Director with 14 years in art and design direction.
Most recently Associate Creative Director at AR Media, Garland was responsible for the Banana Republic account. Part of Gap Inc. Banana Republic is an accessible luxury brand that has over 600 stores in America and internationally and does over 2.1 billion in revenue each year. Managing a team of between 3-5 art directors and designers. Garland's responsibilities included concepting seasonal ad campaigns, 4 yearly photoshoots, direct mail pieces, and providing overall creative direction to the Banana internal creative team based on the seasonal executions.
This included everything from windows, POS type/design direction, Packaging (hangtags, boxes wrapping paper, etc..) and everything in between. AR's role as the lead agency for Banana Republic also involved Garland with Banana Republic's online experience as well - from directing videos for online content, providing design and creative direction for seasonal online refreshers to designing dynamic advertising web banners.
Other clients there include campaign and identities for Jones New York, Ivanka Trump's Jewelry line, Caroline Herrera's 212 sexy fragrance, Calvin Klein Jewelry, Calvin Klein Obsession Night, Kenneth Cole's Reaction fragrance, and many others.
Previous to being at AR Garland was an Associate Creative Director at BBH New York working on advertising and retail for Levi's. Garland ran the retail group and spearheaded a redesign of all of their communication - POS, brand design system and packaging.
Before advertising, Garland had come from a magazine background - having worked on several magazine redesigns and projects including Spin Magazine, Arena, Mademoiselle, several issues of Big Magazine, ESPN and a magazine called 'The Fashion' which was a biannual fashion magazine put out by the publishers of the Face and edited by Sarah Mower.
Throughout, Garland managed to work on other freelance projects for Shu Uemura, Kiehl's, t-shirts for 2K, Supreme Skateboards, Stüssy, Art Department, Brydges MacKinney, Flair Magazine, a book of photographs by famed paparazzi photographer Brad Elterman and Avé Swimwear.